滕樂法

系別：市場營銷系

職稱：傳授

接洽體例：lefateng@jerseys-2013.com

迷信研討：首要處置的研討標的目的包含品牌計謀、花費者行動及國際營銷等。

最近幾年頒發期刊論文
[1]    Foti, Lianne, Xiajing Zhu, Yige Yuan and Lefa Teng* (2020), “Broadcasting and Narrowcasting: The Impact of Affective and Cognitive Message Framing on Message Persuasiveness,” International Journal of Advertising (Forthcoming). (SSCI, I區)
[2]    滕樂法,吳媛媛,李峰.越沉醉越好嗎？——品牌休會中花費者沉醉水平的兩重影響研討[J].辦理天下,2020,36(06):153-167.
[3]    Teng, Lefa*, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu and Jiajing Wang (2019), “Positive Versus Negative Messaging in Discouraging Drunken Driving: Matching Behavior Consequences with Target Groups,” Journal of Advertising Research, 59 (2), 185-195. (SSCI, II區)
[4]    Zhu, Xiajing, Lefa Teng*, Lianne Foti and Yige Yuan (2019), “Using Self-Congruence Theory to Explain the Interaction Effects of Brand Type and Celebrity Type on Consumer Attitude Formation,” Journal of Business Research, 103, 301-309. (SSCI, I區)
[5]    Laroche, Michel and Lefa Teng (2019), “Understanding the Global Consumer Culture: Views from Eastern and Western Scholars, an Introduction to the Special Issue,” Journal of Business Research, 103, 219-221. (SSCI, I區)
[6]    Teng, Lefa, Guangzhi Zhao, Feng Li, Lu Liu and Lulu Shen (2019), “Increasing the Persuasiveness of Anti-Drunk Driving Appeals: The Effect of Negative and Positive Message Framing,” Journal of Business Research, 103, 240-249. (SSCI, I區)
[7]    Chen, Jie, Lefa Teng* and Yonghai Liao (2018), “Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers’ Pursuit of Counterfeits?” Journal of Business Ethics, 151 (1), 249-264. (SSCI, I區)
[8]    Teng, Lefa*, Dan Huang and Yigang Pan (2017), “The Performance of MNE Subsidiaries in China: Does It Matter to be Close to the Political or Business Hub?” Journal of International Management, 23 (3), 292-305. (SSCI, II區)
[9]    Chen, Jie, Lefa Teng*, Ying Yu and Xueer Yu (2016), “The Effect of Online Information Sources on Purchase Intentions Between Consumers with High and Low Susceptibility to Informational Influence,” Journal of Business Research, 69 (2), 467-475. (SSCI, I區)
[10]    Chen, Jie, Lefa Teng*, Shixiong Liu and Huihuang Zhu (2015), “Anticipating Regret and Consumers' Preferences for Counterfeit Luxury Products,” Journal of Business Research, 68 (3), 507-515. (SSCI, I區)
[11]    Ye, Nan, Lefa Teng*, Ying Yu and Yingyuan Wang (2015), “‘What's in It for Me?’: The Effect of Donation Outcomes on Donation Behavior,” Journal of Business Research, 68 (3), 480-486. (SSCI, I區)
[12]    Laroche, Michel and Lefa Teng (2015), “Globalization and Marketing Strategies: Introduction to the Shanghai Special Issue,” Journal of Business Research, 68 (3), 587-590. (SSCI, I區)
[13]    Pan, Yigang, Lefa Teng*, Atipol Bhanich Supapol, Xiongwen Lu, Dan Huang and Zhennan Wang (2014), “Firms’ FDI Ownership: The Influence of Government Ownership and Legislative Connections,” Journal of International Business Studies, 45 (8), 1029-1043. (SSCI, I區)
[14]    Teng, Lefa*, Nan Ye, Ying Yu and Xiaochuang Wu (2014), “Effects of Culturally Verbal and Visual Congruency/Incongruency Across Cultures in a Competitive Advertising Context,” Journal of Business Research, 67 (3), 288-294. (SSCI, I區)
[15]    Pan, Yigang, Lefa Teng*, Mingyang Yu, Xiongwen Lu and Dan Huang (2014), “Host-Country Headquarters of Us Firms in China: An Empirical Study,” Journal of International Management, 20 (4), 379-389. (SSCI, II區)
* 通信作者（Corresponding author）

主講課程：本科生課程：市場營銷。
研討生課程：營銷辦理、品牌辦理、花費者行動闡發。