師資步隊

滕樂法

系別:市場營銷系

職稱:傳授

接洽體例:lefateng@jerseys-2013.com

迷信研討:首要處置的研討標的目的包含品牌計謀、花費者行動及國際營銷等。

最近幾年頒發期刊論文
[1]    Foti, Lianne, Xiajing Zhu, Yige Yuan and Lefa Teng* (2020), “Broadcasting and Narrowcasting: The Impact of Affective and Cognitive Message Framing on Message Persuasiveness,” International Journal of Advertising (Forthcoming). (SSCI, I區)
[2]    滕樂法,吳媛媛,李峰.越沉醉越好嗎?——品牌休會中花費者沉醉水平的兩重影響研討[J].辦理天下,2020,36(06):153-167.
[3]    Teng, Lefa*, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu and Jiajing Wang (2019), “Positive Versus Negative Messaging in Discouraging Drunken Driving: Matching Behavior Consequences with Target Groups,” Journal of Advertising Research, 59 (2), 185-195. (SSCI, II區)
[4]    Zhu, Xiajing, Lefa Teng*, Lianne Foti and Yige Yuan (2019), “Using Self-Congruence Theory to Explain the Interaction Effects of Brand Type and Celebrity Type on Consumer Attitude Formation,” Journal of Business Research, 103, 301-309. (SSCI, I區)
[5]    Laroche, Michel and Lefa Teng (2019), “Understanding the Global Consumer Culture: Views from Eastern and Western Scholars, an Introduction to the Special Issue,” Journal of Business Research, 103, 219-221. (SSCI, I區)
[6]    Teng, Lefa, Guangzhi Zhao, Feng Li, Lu Liu and Lulu Shen (2019), “Increasing the Persuasiveness of Anti-Drunk Driving Appeals: The Effect of Negative and Positive Message Framing,” Journal of Business Research, 103, 240-249. (SSCI, I區)
[7]    Chen, Jie, Lefa Teng* and Yonghai Liao (2018), “Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers’ Pursuit of Counterfeits?” Journal of Business Ethics, 151 (1), 249-264. (SSCI, I區)
[8]    Teng, Lefa*, Dan Huang and Yigang Pan (2017), “The Performance of MNE Subsidiaries in China: Does It Matter to be Close to the Political or Business Hub?” Journal of International Management, 23 (3), 292-305. (SSCI, II區)
[9]    Chen, Jie, Lefa Teng*, Ying Yu and Xueer Yu (2016), “The Effect of Online Information Sources on Purchase Intentions Between Consumers with High and Low Susceptibility to Informational Influence,” Journal of Business Research, 69 (2), 467-475. (SSCI, I區)
[10]    Chen, Jie, Lefa Teng*, Shixiong Liu and Huihuang Zhu (2015), “Anticipating Regret and Consumers' Preferences for Counterfeit Luxury Products,” Journal of Business Research, 68 (3), 507-515. (SSCI, I區)
[11]    Ye, Nan, Lefa Teng*, Ying Yu and Yingyuan Wang (2015), “‘What's in It for Me?’: The Effect of Donation Outcomes on Donation Behavior,” Journal of Business Research, 68 (3), 480-486. (SSCI, I區)
[12]    Laroche, Michel and Lefa Teng (2015), “Globalization and Marketing Strategies: Introduction to the Shanghai Special Issue,” Journal of Business Research, 68 (3), 587-590. (SSCI, I區)
[13]    Pan, Yigang, Lefa Teng*, Atipol Bhanich Supapol, Xiongwen Lu, Dan Huang and Zhennan Wang (2014), “Firms’ FDI Ownership: The Influence of Government Ownership and Legislative Connections,” Journal of International Business Studies, 45 (8), 1029-1043. (SSCI, I區)
[14]    Teng, Lefa*, Nan Ye, Ying Yu and Xiaochuang Wu (2014), “Effects of Culturally Verbal and Visual Congruency/Incongruency Across Cultures in a Competitive Advertising Context,” Journal of Business Research, 67 (3), 288-294. (SSCI, I區)
[15]    Pan, Yigang, Lefa Teng*, Mingyang Yu, Xiongwen Lu and Dan Huang (2014), “Host-Country Headquarters of Us Firms in China: An Empirical Study,” Journal of International Management, 20 (4), 379-389. (SSCI, II區)
* 通信作者(Corresponding author)

主講課程:本科生課程:市場營銷。
研討生課程:營銷辦理、品牌辦理、花費者行動闡發。

  • 教員簡介
  • 迷信研討
  • 主講課程
  • 滕樂法,江南大學商學院院長、傳授、博士生導師,江南大學品質品牌研討院履行院長,江蘇高校哲學社會迷信重點研討基地“品牌計謀與辦理立異研討基地”首席專家和江蘇省“雙創打算”人材(A類)。2003年獲加拿大康考迪亞大學(Concordia University)市場營銷學博士學位,歷任加拿大圭爾夫大學(University of Guelph)助理傳授、畢生副傳授、畢生正傳授。2009年至2013年時代,任上海交通大學安泰經濟與辦理學院市場營銷系系主任。

    今朝承當國度天然迷信基金重點名目“經濟轉型與國際化背景下品牌扶植的實際立異研討”(718320052019-2023),延續在國際外頂尖/聞名學術期刊(如《辦理天下》、Journal of International Business Studies, Journal of Business Ethics, Journal of Business Research, Journal of International Marketing, Journal of Advertising Research等)頒發論文(一作或通信作者)。曾擔負International Journal of Advertising1次)和Journal of Business Research(三次)特邀結合主編,并三次擔負國際營銷、告白與品牌大會的履行主席。


    掌管課題

    國度天然迷信基金委員會重點名目“經濟轉型與國際化背景下品牌扶植的實際立異研討”(名目編號:718320052019-2023

    國度天然迷信基金委員會面上名目“‘按捺酒駕’公益告白傳布計謀的實證研討:多種效果與差別群體的婚配”(名目編號:714720762015-2018

    江蘇省“雙創打算”文明立異A類名目“財產品牌評估系統研討”(名目編號:蘇人材辦<2016>32號,2017-2019

    江蘇省社科基金嚴重名目“江蘇打造具備天下影響力的財產集群和著名品牌的研討”(名目編號:16ZD0092017-2020


    講授功效

    《市場營銷學》獲2020年江蘇高校本國留先生英文講課省級佳構課程(2020

    《工商辦理類焦點課程金課扶植—市場營銷學》獲教導部工商辦理類專業講授指點委員會《高檔黌舍工商辦理類專業焦點課程金課扶植實行研討》立項(2020

    《新商科“三聯動”工商辦理立異人材培育形式研討與實際》獲江南大學講授功效獎特等獎(2019


    出書著述

    滕樂法,李峰,吳媛媛,馬振峰. 市場營銷學[M]. 北京:清華大學出書社,2020


    學術和社會兼職

    國度天然迷信基金委辦理迷信部會評專家(2019 & 2020

    Journal of Business Research期刊(SSCII 區)特邀結合主編(2016-2021

    International Journal of Advertising期刊(SSCII 區)特邀結合主編(2018-2020

    無錫造高等品質專家參謀


    聲譽稱呼

    江蘇省雙創打算人材(文明立異A類)

    江蘇省優異碩士論文指點教員(2019


  • 首要處置的研討標的目的包含品牌計謀、花費者行動及國際營銷等。

    最近幾年頒發期刊論文
    [1]    Foti, Lianne, Xiajing Zhu, Yige Yuan and Lefa Teng* (2020), “Broadcasting and Narrowcasting: The Impact of Affective and Cognitive Message Framing on Message Persuasiveness,” International Journal of Advertising (Forthcoming). (SSCI, I區)
    [2]    滕樂法,吳媛媛,李峰.越沉醉越好嗎?——品牌休會中花費者沉醉水平的兩重影響研討[J].辦理天下,2020,36(06):153-167.
    [3]    Teng, Lefa*, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu and Jiajing Wang (2019), “Positive Versus Negative Messaging in Discouraging Drunken Driving: Matching Behavior Consequences with Target Groups,” Journal of Advertising Research, 59 (2), 185-195. (SSCI, II區)
    [4]    Zhu, Xiajing, Lefa Teng*, Lianne Foti and Yige Yuan (2019), “Using Self-Congruence Theory to Explain the Interaction Effects of Brand Type and Celebrity Type on Consumer Attitude Formation,” Journal of Business Research, 103, 301-309. (SSCI, I區)
    [5]    Laroche, Michel and Lefa Teng (2019), “Understanding the Global Consumer Culture: Views from Eastern and Western Scholars, an Introduction to the Special Issue,” Journal of Business Research, 103, 219-221. (SSCI, I區)
    [6]    Teng, Lefa, Guangzhi Zhao, Feng Li, Lu Liu and Lulu Shen (2019), “Increasing the Persuasiveness of Anti-Drunk Driving Appeals: The Effect of Negative and Positive Message Framing,” Journal of Business Research, 103, 240-249. (SSCI, I區)
    [7]    Chen, Jie, Lefa Teng* and Yonghai Liao (2018), “Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers’ Pursuit of Counterfeits?” Journal of Business Ethics, 151 (1), 249-264. (SSCI, I區)
    [8]    Teng, Lefa*, Dan Huang and Yigang Pan (2017), “The Performance of MNE Subsidiaries in China: Does It Matter to be Close to the Political or Business Hub?” Journal of International Management, 23 (3), 292-305. (SSCI, II區)
    [9]    Chen, Jie, Lefa Teng*, Ying Yu and Xueer Yu (2016), “The Effect of Online Information Sources on Purchase Intentions Between Consumers with High and Low Susceptibility to Informational Influence,” Journal of Business Research, 69 (2), 467-475. (SSCI, I區)
    [10]    Chen, Jie, Lefa Teng*, Shixiong Liu and Huihuang Zhu (2015), “Anticipating Regret and Consumers' Preferences for Counterfeit Luxury Products,” Journal of Business Research, 68 (3), 507-515. (SSCI, I區)
    [11]    Ye, Nan, Lefa Teng*, Ying Yu and Yingyuan Wang (2015), “‘What's in It for Me?’: The Effect of Donation Outcomes on Donation Behavior,” Journal of Business Research, 68 (3), 480-486. (SSCI, I區)
    [12]    Laroche, Michel and Lefa Teng (2015), “Globalization and Marketing Strategies: Introduction to the Shanghai Special Issue,” Journal of Business Research, 68 (3), 587-590. (SSCI, I區)
    [13]    Pan, Yigang, Lefa Teng*, Atipol Bhanich Supapol, Xiongwen Lu, Dan Huang and Zhennan Wang (2014), “Firms’ FDI Ownership: The Influence of Government Ownership and Legislative Connections,” Journal of International Business Studies, 45 (8), 1029-1043. (SSCI, I區)
    [14]    Teng, Lefa*, Nan Ye, Ying Yu and Xiaochuang Wu (2014), “Effects of Culturally Verbal and Visual Congruency/Incongruency Across Cultures in a Competitive Advertising Context,” Journal of Business Research, 67 (3), 288-294. (SSCI, I區)
    [15]    Pan, Yigang, Lefa Teng*, Mingyang Yu, Xiongwen Lu and Dan Huang (2014), “Host-Country Headquarters of Us Firms in China: An Empirical Study,” Journal of International Management, 20 (4), 379-389. (SSCI, II區)
    * 通信作者(Corresponding author)

  • 本科生課程:市場營銷。
    研討生課程:營銷辦理、品牌辦理、花費者行動闡發。